, 

If you have ever tried to sell anything at all in your lifetime, 

Then you’re already miles ahead of people who spend all their time reading books on sales, marketing, persuasion and copywriting. 

Same with people who have watched 100s of YouTube videos on these subjects. 

And the reason is simple. 

The thing about sales is that it feels and IS different in reality than it is on paper. 

On paper, it’s easier to say “do this when a customer says this” than it is to actually pull it off in real life. 

And that’s because many times, the context and circumstances are different. 

The customer might not even make the objection the same way your “sales coach” predicted. 

Heck, the customer might just be intentionally being stubborn or just be out to frustrate you. 

The objections you encounter might not even be ones that could ever have been predicted by any sales coach, especially not one that doesn’t understand what it means to be Nigerian or African. 

And if we’re keeping it a hundred, between me and you, many of the sales tips you see online are not tailored for our realities as Africans. 

For example, for a lot of offers in the American space, you’ll see offers like “pay $297 now and spread the rest of the payment across 5 months” or something like that. 

Now, that’s a brilliant strategy for that clime, because over there, they use credit cards, and living in debt is pretty normal to them. 

But in the African space, aside from the fact that Africans have a lot of trust issues, the purchasing power here is also different from those climes, plus we don’t use credit cards here. 

So if you just copy and paste any strategy you learn online into your sales process without properly tweaking it to fit your context, 

Then you are just setting yourself up for failure.

Which brings me to the entire point I’m trying to make with this entire email. 

Sales is an evolving process. 

What worked 10 years ago might not work today.

What worked in Europe might not work in Africa. 

What seems like a good strategy on paper might actually be terrible for your business. 

But at the end of the day, for you to have a better and deeper understanding of your audience and what is more likely to work for them, you have to be actively involved in sales. 

You have to actually get in the ring.

They say experience is the best teacher. 

I say, it might not necessarily be the best teacher. But you will definitely learn a lot more by getting your hands dirty and doing the actual work, than you will by consuming lots of information without actually testing to see what works. 

And with that, we draw the curtains on what has been an exciting and amazing ride of the 30 Days Business Lessons Series.

Throughout this series, I shared practical lessons I learned just by selling smartphone accessories to north of 1000 persons daily in my school hostel. 

And this journey has been nothing short of amazing to be honest. 

I really hope you enjoyed reading these letters as much as I enjoyed writing them. 

So what happens next?

First things first, reply to this email and tell me what you learned from this series, or better still, just leave me a review. 

I’d really appreciate that. 

As for what happens next, you could also let me know if you’d still like to see me in your inbox every now and then. 

I’m not making any promises, because my school is about to resume for the new semester (hint: officially they have resumed, but everything that’s happening, or not happening right now says otherwise). 

And I have a feeling this semester is going to be a tight one, and I might not have enough time to show up consistently here. 

But I’m not ruling it out either. 

So let me know, if I am able to keep showing up here, what topics would you like to see me talk about more?

Especially if they revolve around sales, marketing, copywriting and persuasion. 

And any other topic really. Just let me know, and I’ll take it up from there. 

That said, it’s been real . 

Thank you for sticking with me on this journey. 

See you around kiddo!

Cheers! 

— KD™