How To Put Your Reader In A "Buying Trance".

Jul 26, 2023 2:02 pm


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Anytime you write your marketing messages or content for your product or offer,


I'm sure like most people, you talk about the features and the benefits.


You probably talk about your prospects' fears, hopes and dreams and the likes.


That is all fine and good.


But there is one thing you should never fail to do.


This one thing can instantly put your reader in a buying trance and get them to made the decision to buy instantly.


Yes. It's that powerful.


And I will explain what this one thing is in a moment.


But before I do that, let me ask you a question real quick.


With the current economic situation in Nigeria,


How much would you say is a decent amount an average person should be making every month in order to survive?


Especially considering the recent jack in the price of fuel which has automatically affected the prices of everything else...


Not to mention the current Naira to dollar exchange rate.


All things considered, how much monthly income do you think would be fair enough to raise a family and survive in this economy?


N50,000?


N100,000?


N150,000?


N250,000?


Tell me what you think and why you think so.


And sure, no judgment from me.


I just want to hear from you.


Meanwhile, back to what I was saying earlier...


After talking about all the usual things like the features, benefits, the pricing and so on...


This next part is very important.


Don't just leave them like that after telling them the price.


So what do you do?


You tell them what happens next.


You walk them through what will happen immediately after they make payment and take your offer.


If it's a product, you explain to them how the product works, and how they will operate it.


If it is a digital product, you can tell them what they will find inside the ebook in each section.


For example you can say...


"On page 55, I showed you how you can Yada Yada..."


Or...


In Section 2 of the XYZ Program, you will be exposed to blah blah...


And if it's a live training offer, walk them through the offer...


For example...


"After confirming your payment, you will be added to the Support group where I will send the link to the live class everyday by 7pm."


And don't worry... If you are not able to attend the class live...


I will send the recordings to the group chat in an easy-to-watch format.


Got it?


Good.


Now what is the essence of doing this?


It does something psychologically to your reader.


It gives them that feeling that they have already gotten access to what you are offering...


And at that point, they are more likely to go ahead and actually make the payment so that they can get access to the offer.


Does that make sense to you?


Good.


Basically it's a kind of future pacing (I will talk about this someday in the future).


PLUS it also helps to handle some objections your reader may have in their mind already...


About the product/offer and the details of how it works.


So always remember to do this...


Paint a vivid picture of what will happen immediately after they take your offer.


And you will increase your chances of making the sale significantly.


Don't forget to share your testimony afterwards.


And let me know you appreciate the value of this mail by giving me my sunflowers, yeah?


To your digital success,

King Danisan™.


























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