Hey ,

Did you see rain today?

I had to literally "swim" through "an ocean" of water on my way home from work today.

Scratch that.

It was about three different "oceans" of water, but thankfully, I got home safely.

Anyway, today I will be continuing the series on the Principles of Persuasion I started about a week ago. 

But first, I'd like to talk about something happened two days ago "in" my place of work.

Remember a few days ago when I told you about the school's typist being "overwhelmed" and that I had to do some "emergency" typing work?

Well, in summary, because of too many engagements and expectations on him,

He sort of got inadvertently got into a situation where he had to part ways with the school (Details withheld), 

And this happened right after the exams just started, and most of the exam questions were yet to (either) be typed or printed.

So guess who had to become an emergency typist/printer again.

You guessed right.

But that's not even the point.

The point is that just before I started (and while I was) doing some of the printing yesterday (which is why I couldn't send you a mail yesterday),

Out of anger and frustration about the situation we were in,

The headmistress started making some comments and statements about this colleague of mine that you could say were defamatory and somewhat derogatory.

All of a sudden, it seemed as if the person (who had actually been an important member of staff even working part-time) had become a bad person or an "enemy" of the school. 

And it was all because of a simple misunderstanding, that blew out of proportion in all our faces, which again of course I can't give you any details about (because you like amebo too much ). 

While it was happenin though, I began to think. 

If it were me in the situation this colleague of mine was in, would this be how quickly I would be transformed into an "enemy" of the organization? 

I knew the answer to that question deep down in my heart, and it saddened me. 

Because when I work for someone, I put in my best to make sure I do a good job, and sometimes I even go out of my way to do things I am not expected or required to do, just so that things can go well, 

And I am sure there are plenty more people out there who are just like me and thus colleague of mine, 

But sadly, in life, it's the good people like us that often get the treatment we don't deserve. 

And even worse, the moment you are unable to work anymore due to any reason or you are unavailable, maybe even because of sickness or death, 

You will be amazed at how quickly you will be replaced, just like you never existed. 

And just like that, life would continue. 

Is this what I want to "kill" myself for? 

Is it worth it?

Sigh! 

While discussing the matter with my colleague last night, he said something that stuck with me. 

And here's what he said:

"I don't blame her. That's how all bosses are. Once they are paying you for a job, they feel like you are under their" bondage". 

"They expect you to give their job top priority and get their job done no matter what your circumstances are." 

The more I thought about it, the more I realized that this behavior of bosses boils down to one core human trait, which is... 

SELFISHNESS. 

I have talked about this before in one of my mails, so I won't talk you much about it here. 

Just think about it. 

At the end of the day, people only care about themselves. 

They only care about you for as long as you are useful to them. 

Once you no longer have value to them, they will drop you like a hot potato. 

Now, to relate this to marketing, I'll break this into two lessons. 

1. PUT YOUR CUSTOMER FIRST. 

Always bear it in mind that your customer doesn't care about you. 

They only care about themselves. 

So if you want them to buy your product, you have to show them with undeniable proof how your product can help them go from where they are to where they want to be. 

Essentially, you have to show them how your product benefits them and helps them look more attractive, be neater, make more money, save money, reduce their work, reduce pain, etc. 

You Have To Appeal To Their Selfish Desires. 

Let this sink into your mind. 

2. BECOME AND STAY VALUABLE.

This isn't as much about marketing directly as it is about building a brand. 

But if you want to build a brand that commands authority, grow a cult of followers or build an audience of racing fans, 

One thing that is non-negotiable is that you must be a person of value. 

Your definition of value may be different depending on your niche. 

But you must be adding value to people's lives before they can Know, Like and Trust you enough to buy your products. 

This is why you have to keep growing as a person. 

You have to keep investing in yourself and gaining more knowledge about your niche because the moment you stop being valuable, people will drop you and go to where they can get value. 

Do you get? 

Good. 

Now, let me quickly drop one more Principle of Persuasion before I go. 

CONFIRM YOUR READER'S SUSPICION.

I would have gone on to dissect this principle right now, but I am stopping here for today. 

I would do that maybe tomorrow or the day after... But on one condition. 

Two days ago, I was asking one of my friends around me who is also on my list about this newsletter, and he told me some things which I want to confirm from you, 

And I want you to answer me honestly. Honest feedback is how I get to improve the quality of what I deliver to you here. 

So tell me, how has it been for you since you got on this email list? 

• Have you been getting value or not? 

• Are my mails too long or not? 

• Do I sent them out too late or not? 

• Are they just filled with junk information, or have the lessons there been useful and relevant? 

• Have my stories been interesting and relatable or not? 

• Do my subject lines intrigue you enough to make you want to open up my nail? 

• When you start reading my mail from the beginning, do you normally feel like reading it to the end? 

• Would you recommend joining my list to anyone including your friends and family members? 

I'd love to get your answers to any or all of these questions. 

Just swipe up and send me your reply,

And I will consider dissecting that Principle of Persuasion in my next mail. 

That said, I will see you here tomorrow, hopefully earlier than today. 

Have yourself a nice evening ahead. 

To your digital success,

King Danisan™.