Hey ,

Happy Sunday to you.

There is something I have noticed about pastors and churches in general, and especially in Nigeria.

And you are probably going to tell me that I am being "carnally minded" or that "I am speaking against God's anointed" because of it,

Especially if you are a Christian who doesn't have an open mind and dives into conclusion before hearing the whole story whenever they get a chance.

But if you take your time to observe this thing I am about to tell you,

You will discover that it is nothing but the absolute truth, no matter how you try to sugarcoat it.

And just as if my someone read my mind, today I saw a comment on a Facebook post that absolutely confirmed what I was thinking in my mind.

And I will tell you this observation of mine in a bit,

But first, we have some unfinished discussion.

Remember?

No?

The one we had in my last mail.

You don't remember?

Why do I always have to remind you of these things ?

Anyway, today is Sunday, so I will remind you because I am feeling a little kind.

In my last mail where I was teaching you about one of the methods of generating leads which is HOLDING LIVE CLASSES,

I told you that I would reveal to you the strategies which I use to generate leads to my live classes that has worked for me.

And that's what I will do right away in the following steps.

1. Before you hold the class, make sure you know what you want to teach about.

Prepare the topic and the content for the class. As much as possible, let the topic be solving a particular problem that many people face in your niche, and try to make it sound attention-grabbing.

2. Get a flier for the class.

Don't just go on Canva and design rubbish and call it flier.

If you don't know how to design, pay someone (a good designer) who can to give you good visuals.

Let your design be like the kind of leads you hope to attract to your class.

3. Next, write a short copy/copies for the class.

It doesn't have to be long. Besides, WhatsApp Status can only accommodate about 700 characters.

It just needs to grab attention.

Make sure you infuse in some curiosity element to make people click on the link to see what is on the other side.

You can use the AIDA rule to come up with one.

You don't know what that is?

Really?

Okay.. I will talk about it one of these days.

4. PUT THE WORD OUT THERE.

Your first instinct would probably be to post on your status and ask people to help you repost.

You can do that, but you will probably get just a few persons who will volunteer to help you.

What should you do then?

Go into their DMs and ask them to repost for you.

Now, I didn't say you should just start sending everybody on your contact list broadcast messages anyhow.

There is a system to it, that is if you want it to work.

Construct a simple message containing the necessary information and send it out.

Greet the person, ask how he or she is, tell them you need a favour from them, and promise them something in return.

Something as simple as this.

=============================

Hello dear, 😊

How are you doing today? Trust you had a productive day.

I need a small favour from you.

I am holding a class on XYZ on ABC day and I just need you to help me post the flier and the write up which I will send below 👇🏽👇🏽👇🏽 on two separate slides of your WhatsApp status so that I can get more people to participate in the class.

In return, I have a small but valuable gift worth $XYZ for you.

Here are the flier and the write up below. 👇🏽👇🏽👇🏽

Thank you dear.

=============================

Then you go ahead and send them the flier and the short Copies.

It may not even be as long as this one, but it will do the job.

But here's the trick that most people don't know.

And it's the reason why most people don't respond positively to their requests.

Don't just send the same broadcast message to everyone on your contact list.

There are some set of people who are on your contact list who are like mentors, fathers, experts and so on to you.

Basically, there are some people you probably should not message in a particular way or tone if you want to get what you need from them.

You don't want to go and be promising your mentor a free e-book (that's the gift you will give them unless you have money to be sharing up and down but make sure it's really valuable).

So put those set of people on a different broadcast list and construct a different message for them.

You can have different BCs for different sets of people, depending on who they are to you.

If you can, personalize the messages of those top people by mentioning their name and send it to them one after the other.

That way, the message won't appear like just another broadcast message.

The way I do it, after creating the broadcast group, I switch off my data connection and send the messages to them individually one after the other and personalize their names (mentioning their names makes them feel more comfortable like you are talking to them directly).

It takes time, so make sure you are patient.

After that, I now send them the flier and the write up in the broadcast list.

That way, they all get the messages at the same time when I switch my data connection back on.

Do you get it now?

Good.

5. CREATE A CYCLE.

If you do all I have said above correctly, pretty soon, leads will begin to pour in.

If you handle it well, the chain will continue for a long time and you will generate a lot of leads before the class starts.

But if you don't handle it well, you may get a few leads, but the river of leads will dry up quickly in very little time.

Which is why I will take my time to break down the process of creating a cycle and how to keep the cycle going long enough to generate more than enough leads for your live class.

Okay?

Good.

Meanwhile, all these right here is premium information right here.

So make sure you implement and don't forget to share your testimony.

And if you have any question, go ahead and shoot me a reply and ask me.

Now, back to my what I was saying about Nigerian pastors and churches,

Here's what I observed not surprisingly though.

I have discovered that ALL NIGERIAN PASTORS ARE THIEVES.

There you have it.

You see, I tried to tell myself a lie all these while, but deep down, I have always known this fac-

Wait!

Don't tell me you actually bought that.

Lolz. 🤣

I am kidding.

That is definitely not what I wanted to say...

I mean, I would never "speak against God's anointed" yunno.

What I really meant to say is this.

All Nigerian Pastors are marketers.

Think about it for a minute.

If you think about it, you will observe and see that many of the strategies that these pastors and churches use to grow their congregations are pure marketing strategies.

It's how they grow very large congregations and audiences so big that they even spread across Africa and the whole world at large.

Don't get me wrong though.

I am not saying that they are into ministry for the money, or that they are just trying to grow large congregations so that they can squeeze money out of them at will.

All I am saying is that by careful observation of how these pastors and churches operate, how they preach, how they go about their evangelism and so on, you can glean tons of marketing lessons of a life time.

And I am considering doing a series on the topic.

I am going to call it "Marketing Lessons From Church", and I would try to write on it every Sunday.

What do you think ?

Should I do it?

Or should I mind my business?

Your response will determine whether or not I will do it.

So hit that reply button and reply me right away okay?

Good.

Meanwhile, tomorrow is Monday.

Are you going to join others in posting "Its Monday, let's talk about business" tomorrow, or have you actually sat down and though about practical strategies you can use to grow your brand or business and become more productive?

Think about it.

That said, have a nice evening and a nice week ahead.

To your digital success,

King Danisan™.

Where are you going?

Have you replied to the question I asked you yet?

Oya click the reply button and do that now.

Or not.

It's still your choice at the end of the day.

Peace.