,

If you’re a business owner who sells products of different price ranges or offers services of different tiers or price ranges, 

Then this information will help you. 

More specifically, it will help you stop throwing away your money. 

And even if you don’t fall into any of those categories, this information will still prove useful to you. 

One of the easiest ways to make more sales and ultimately more money, is by selling to people who are already buying from you. 

I’m talking about actual customers who are buying from you at any instant. 

And the reason is simple. 

When someone is buying something, it means they’re in a “buying mode”. 

Which means that if they find something else they like, need or that is useful to them, 

They wouldn’t mind spending some extra cash to buy that thing. 

And that’s where you come in. 

By using what we refer to in marketing as UPSELLING. 

The idea behind this is simple. 

I’ll use my business as an example. 

Say a customer buys a USB cable from my brand. 

And instead of letting them just go like that, I let them know that I also sell Airpods, Laptops, Smartphones and other gadgets. 

Those items are significantly higher in price and value than the item they are currently buying. 

It doesn’t always have to be something much higher though. 

The important thing is that you are offering them something else (ideally higher priced) that they can buy. 

In some cases, they go ahead and actually buy the other item you sell them. 

And that’s easy money for you. 

And even if they don’t end up buying, there’s no harm done. 

Because they already bought what they needed from you. 

And they can still come back to buy that thing or other things later, because now they know that you have those offerings. 

But don’t make the mistake of just selling them anything or selling them something they don’t need. 

That mistake will come back to bite you in the a**. 

Hope you learnt something from this mail?

Let me know. 

And yeah, I know I haven’t written to you for some days now. 

I just got overwhelmed with a lot of activities I didn’t see coming. 

Not to mention the fact that my birthday is in less than a week. 

It’s been a lot fr. 

But I’m going to see this through till the end. 

This is email number 21/30. 

9 more emails to go. 

Let’s do it!

— KD™