Have you ever had a problem that you were trying to figure out a solution to,

Or a problem that you have been trying to find the root cause of...

And you have been thinking of some possible causes and solutions to that problem,

And all of a sudden you come across an information somewhere that tells you...

Or someone who gives you the root cause of the problem or the solution to the problem.

And it turns out to be the exact same thing you were thinking it was.

How would you feel?

I bet that would be a big ah-ah moment for you.

And you would probably say something like...

"I knew it!"

And that feeling is one of the best feelings in the world.

The feeling of knowing you were right about something.

And when someone helps you realize that you were right,

It naturally makes you more inclined to listen to other things they have to say.

Which is why this is one of the most powerful of the five Principles of Persuasion...

CONFIRMING THEIR SUSPICION.

You see, your reader probably has a wild guess of what their problem is...

The cause of the problem and probably what can potentially solve the problem.

So when you confirm their suspicion, you make them more open to listening to you and being persuaded by you.

Make sense?

Good.

Now let's assume you are trying to sell a XYZ solution to a lady who has pimples on her face...

By using all 5 Principles of Persuasion in the one sentence persuasion course,

Our marketing message would go something like this:

"I know many people have made nasty comments about how you look, because of your pimples and spots-ridden face...

But you can still recover your smooth and shiny face again...

And look so beautiful and attractive that all the guys will start falling for you again."

Do you see that?

We are encouraging our reader's hopes and dreams.

Continuing...

"It's not your fault that the pimples refused to leave your face despite everything you have tried.

The truth is, most of the processed food and groceries that are being sold in the market usually contain high cholesterol and oil content...

Which makes it easy for more pimples to form on your face..."

As you can see here, we are shifting the blame off our reader's shoulder/justifying their failures.

Moving on...

"I know You have tried various products in the past that didn't work.

Heck some of them made your skin react negatively to the treatment.

But you can be rest assured that our XYZ treatment product will work wonders on tour skin...

Because the XYZ ingredient in our product acts on your pimples and dries them up from the inside out within 72 hours.

Which means you don't have to waste money buying all those products that don't work anymore.

Plus you won't get any itching or skin reactions from our XYZ product.

Our product has been tested by the NAFDAC and SON organizations and have been certified because they meet their standard."

Here, we are allaying/pacifying our reader's fears so that they can buy our product with a calm head.

Next, we can say...

"Moreover... The products you have been trying in the past didn't work...

Because they contain XYZ element which causes XYZ...

Besides, your skin is probably resistant to those things already because you have been using them a lot in the past..."

Here, we confirmed our reader's suspicions...

And made her say "Yes, I knew it!"

And then finally...

"Many skincare product Vendors and pharmaceutical companies won't tell you this because they want you to keep coming to buy their products...

Even if they know that they hardly work...

And even when they do, they only work for a short period of time."

And with that, we have found a common enemy with our reader...

Which are the vendors and pharmaceutical companies selling products that don't work...

Essentially we are "helping them throw rocks at their enemies"

Now do you see how practical these 5 Principles of Persuasion are?

It's amazing how little things like this can make a huge difference in the decision making process of your potential customers.

And more often than not, they will choose you.

Why?

The answer is obvious. Because...

People will do anything for those who will encourage their dreams, justify their failures, allay their fears, confirm their suspicion and help them throw rocks at their enemies.

I believe everything makes a whole lot more sense now, yeah?

Good.

So when next you are trying to sell something,

Try to incorporate two or three of these Principles into your marketing messages.

And they will work wonders for your persuasion and sales game.

Now if you learnt anything from this mail, drop off some sunflowers for me in my DM.

Meanwhile, how was service today assuming you went to church?

Talk to me.

Have a lovely rest of your day.

To your digital success,

King Danisan™.