, 

If you’re the kind of business owner that processes transactions and closes deals everyday like me, 

Then quite often, you will come across a certain “demographic” of prospects. 

I’m talking about those prospects that just can’t seem to make up their mind. 

Those ones who just prefer to remain on the fence. 

Those who, though, are very close to buying, are still very hesitant to make that final leap and pay for your product or service. 

And most times, in such cases, the problem is not a lack of interest. 

Neither is it a lack of ability to make the purchase or a lack of money. 

Sometimes, it’s not even that your product doesn’t work, or doesn’t solve a pressing problem they have. 

Sometimes, all they need is just that extra push. 

Just that little nudge to convince them on why they should make that decision. 

And why they have to make that decision right now. 

So when you come across such customers and such situations, 

Don’t just leave them and hope they will come to their senses later and buy your product. 

You will be leaving a lot of money on the table by doing that. 

So try to persuade them to take action. 

Give them reasons why they need to take that action. 

Show them the consequences of not taking action immediately. 

And as a cherry on top, 

Make them an offer they can’t refuse. 

Give them a discount and infuse it with a sense of urgency and scarcity. 

Tell them that the offer expires in a certain period of time. 

And more often than not, 

They will take that final leap and make that purchase. 

Try it and thank me later. 

Don’t forget to share your testimony. 

See you in the next one. 

— KD™