,

Yesterday I told you the story of three roadside salesmen and the strategies they used to sell out their products right inside a moving bus.

But here's one other thing they did that follows a universal rule that commands attention, favour and sales. 

They didn't just go straight to advertising their products and asking people to give them their money. 

After grabbing their audience's attention by touching their pain points as I described yesterday, 

They started educating them about their problems. 

They explained the causes of the symptoms their audience experienced, the different symptoms that exist and the best way to solve the problem (which is obviously with their product). 

And this made people more receptive to their sales message. 

Because just like the universal rule I was talking about earlier says, 

If you focus on providing value, even the selfish nature of men will favour you. 

Yes, people are extremely selfish. 

But they also recognize value. 

And when they see something valuable, they are drawn to it — or to whoever possesses it. 

And so if you give them value — valuable information, valuable tips and valuable products, 

They're automatically more inclined to listen to you and to buy from you. 

So how can you provide value in your business? 

It's simple. 

Start by putting out valuable content on your platforms. 

Put out content that informs, engages, educates and transforms your audience.

Put out content that resonates with them. 

Put out content that takes them from where they are to where they want to be. 

Put out content that reveals hidden things they didn't know before to them. 

Keep doing this long enough... 

And the selfish nature of men will begin to Favour you. 

And the sales will start pouring in. 

And even better, you'll also get tons of referrals. 

And that's where the bulk of the money is. 

Because you won't have to do much convincing of the people that were referred to you. 

The people who referred them would have already done the heavy lifting. 

And all you would have to do is just close the deal. 

That said, I hope this mail was valuable to you. 

I'm rooting for your business' success, 

Yours "being valuable", 

— KD™