We’re all familiar with viral ads; just take a walk down memory lane and take a look at some of the great viral campaigns. Social media can have a huge impact on making ads viral. In fact, that’s where most of those ads are shared. #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #marketingtips #webtraffic #websitedesign #website #websitetraffic #keymarketingelements #socialmediatips #googleranking #google #niche #socialmediamanager #webdesign #facebookads #instagrampost #twitterposts #newyearsresolution

Retargeting works by keeping a list of people who visit your site and placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This allows for your business to be in the eyes of the customer beyond just when they’re on your site. #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #marketingtips #webtraffic #websitedesign #website #websitetraffic #keymarketingelements #socialmediatips #googleranking #google #niche #socialmediamanager #webdesign #facebookads #instagrampost #twitterposts #newyear

Retargeting is a wonderful tool for social media marketing. Generally, only 2% of customers will actually purchase something during their first visit to your site. Advertising can help reach that other 98%. #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #marketingtips #webtraffic #websitedesign #website #websitetraffic #keymarketingelements #socialmediatips #googleranking #google #niche #socialmediamanager #webdesign #facebookads #instagrampost #twitterposts #newyear

Moz gives a rating between 1–100 of how authoritative a website or post is. A good rule of thumb is that 60 is a good base number to use a site or post. Keep in mind that a new site may not have gained any authority no matter how good it is. #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #marketingtips #webtraffic #websitedesign #website #websitetraffic #keymarketingelements #socialmediatips #googleranking #google #niche #socialmediamanager #webdesign #facebookads #instagrampost #twitterposts #newyear

Build a list of two dozen sources that you think are authoritative. Use Moz’s free toolbar to determine which sites are most authoritative, a great tool for finding out what websites and blog posts have topical authority. #digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #marketingtips #webtraffic #websitedesign #website #websitetraffic #keymarketingelements #socialmediatips #googleranking #google #niche #socialmediamanager #webdesign #facebookads #instagrampost #twitterposts #newyear