Hey ,

Can you believe how quickly the holidays are coming?? Where did this crazy year go?

Social Media News you can Use:

Instagram Homepage Changed. 

Has your account updated yet? Mine hasn't fully (I don't even have the new fonts) but all my clients have. The homepage was updated for the first time in 10 years. Why is this important? IG put Reels and Shopping in the forefront so that's what you should be using. Reels can now be scrolled through like Tik Tok videos (it's obvious Instagram is putting a lot of emphasis on these) and if you're a store, be sure your online shop is set up through Facebook to take advantage of this big change.

Facebook released 5 tips for advertisers this holiday season.

Facebook for Business has many resources for business owners and advertisers. This week they released 5 Considerations to Make Shopping Online Easier for Your Customers. Things like optimizing your website and making everything customer friendly. They also included some tips for your Facebook ads. It's short and sweet but helpful.

What are your Black Friday/Cyber Monday Plans?

It will be here before you know it (next week actually). Are you running any specials moving into the biggest shopping day of the year? Social Media Today created a comprehensive infographic with some good tips about your Black Friday sales plans.

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It's a holiday week! Get your content scheduled early (use Creator Studio native to Facebook and FREE)

Here are 5 ideas for content for next week (November 23rd- 27th)

**Start teasing your Black Friday sales early! Tease them in the stories, send out emails, get your followers excited!**

Monday:

Monday Mood: It's a great day to connect with your followers. What is your Monday looking like this week? Are the kids home? Are you still working? Are you getting ready for the family? Snap a picture of your coffee cup and your feet, or your kitchen as you prepare. Something fun, ask your audience what their week is looking like.

Tuesday:

What are you grateful for? It's a great week to talk about gratitude. Let your community know how grateful you are for them. If you're in the wellness area, remind your followers to practice daily gratitude.

Wednesday:

Time to start talking about that Black Friday/Small Business Saturday/Cyber Monday sale! What is your CTA (call to action)? Do they need to sign up to get the code texted to them? Are they able to start shopping today? Get your followers EXCITED!!

Thursday:

It's Thanksgiving in the United States. You probably won't see much engagement on business-related posts, but you could still acknowledge the holiday, wish your followers a happy and safe one. OR...post late in the evening about your Black Friday Special.

Friday:

#blackfriday it's HERE!! What is your special? Shout it out! Be sure and include it in your stories too! Even if you think you're posting too much, your followers are not seeing it too much. There is a lot of noise out there. Post a video, go live, create a Reel or Tik Tok, send an email and a text. It's go time!

Here are the Hashtag Holidays for you to create content and events around next week. That link will take you to a site that has them for the rest of the year if you want to go even further.

Hashtag Holidays:

• November 26 – National Cake Day #NationalCakeDay
• November 26 – Thanksgiving Day #Thanksgiving
• November 27 – National Day of Listening #DayOfListening
• November 28 – Electronic Greeting Card Day #ElectronicGreetingsDay
• November 30 – Small Business Saturday #SmallBusinessSaturday
• November 29 – Computer Security Day #ComputerSecurityDay
• November 30 – Cyber Monday #CyberMonday

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I hope you have a wonderful Thanksgiving holiday (and Black Friday special!).

Thanks,

Jen McKee

P.S. I'm still accepting one business owner to start the Social Media Advisory Program. If you are struggling to turn my words into action, this is for you! All the social media support you need. Reply with Let's GO!!