,

As a business owner, this has probably happened to you many times. That thing where people will tell you something and it doesn't resonate or make sense because you don't understand it yet. And then one day it's like "ah ha!".

That has happened to me so many times and it's always such a cool moment. And this month here's the lesson that keeps showing up for me.

When you're starting your business, you'll probably have shiny object syndrome. Even though you'll know what you're starting with, you'll get distracted by ideas of other things you can do or someone will ask if you can do this thing too and you'll think "sure, why not!".

And then there will come a time of clarity. A time that you finally decide, actually I know what I'm good at. I know what I will do and what I won't do. And I will only do the things I'm good at and the things I love.

And my friends, that is the sweet spot!

I have found the sweet spot for Kee Hart Marketing and it is organic social media management for B2C service-based businesses. We especially love building community and brand awareness utilizing Facebook, Instagram and Tik Tok.

So tell me, what's yours??

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Content ideas for 4/18-4/22

Monday, April 18th

It’s time to finally head over to Tik Tok. I know some of you are and some of you haven’t taken the plunge yet. Well, today is the day. If you’ve never posted a video, you’re going to. Here’s a quick video with instructions on getting your first video out there. https://www.tiktok.com/@keehartmarketing/video/7084299010965507370?is_from_webapp=1&sender_device=pc&web_id=6903544320680019462

Tuesday, April 19th

Try a trend! Trends can help you get in front of your ideal audience fast because the sound itself is moving through the app. This helps you land on the #fyp (for you page). Record the video and save it to your drafts. Spend some time thinking about how you can make it relatable to your ideal client. Then add your text and post!

Wednesday, April 20th

Remember to include days that you talk specifically about the products or services that you offer. Most platforms don’t want to hear words like “link in my bio” so try some of these tricks. Click on my bye oh, Blink in my Lio, or try something like leave a comment with the word “me” for more information. You can also use the link sticker in your Instagram stories! Test different CTAs and see which one works best for your audience.

Thursday, April 21st

Get to Know Your Customers Day #GetToKnowYourCustomersDay

Great day for a quiz! Add a few polls and quizzes to your stories on Instagram and Facebook. And honestly, you should be adding a poll to your Instagram story every day! This helps you get to know your followers regularly, it can be a great place to test content ideas, and having an engagement sticker on your stories will help your stories get more views overall.

Friday, April 22nd

Earth Day #EarthDay

Are you celebrating Earth Day today? If your company has environmentally conscious systems, today is a great day to share it. You could also take your team out to enjoy some outdoor time, or volunteer to plant trees or pick up trash. No matter how you decide to celebrate, it can be great content for your social media! Create a static post to schedule out and then add stories throughout the day.

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If your goals are to grow your business, social media and content marketing should absolutely be a part of your strategy. Let me know if there's any way I can support you. Kee Hart Marketing has multiple ways to help business owners succeed. ➡️ www.keehartmarketing.com/contact

Talk soon!

Jen McKee