Once you get your business off the ground, you might think you’re all set. However, not all businesses last, especially if they don’t use the right strategies up front. It’s essential for you to find the best ways to make your business last and promo...
One of the most difficult parts of running a business is balancing your budget and making sure you have the funds you need to get things done. There are some monthly expenses that are absolutely essential and need to be a part of your monthly budget....
Being your own boss, especially when you are working freelance, is challenging. You have to get the work done on time, meet customer expectations and handle surroundings tactfully. This is one job all of us have tried at some point, but very few of...
Image Source 1.5 billion people use Gmail for their communication and information needs. With over a billion active users, Gmail is one of the most visited websites globally. In fact, as a marketer, you probably have your Gmail account open 24/7. Con...
The internet is not going away. In our ever expanding, ever more digital global economy, the online presence of your business is more important than most any other aspect. You no longer even need a physical store or office to facilitate huge business...
“It’s Better to be First than to Be Better.” And so goes the First Law of Marketing in the bestselling book, “The 22 Immutable Laws of Marketing”. We’ve all seen businesses that played by this law and achieved phenomenal success. Examples are Tide th...
The gig economy has led to many advancements and breakthroughs in how the workforce operates. Freelance work allows workers to take ownership of their work, and demand a premium for their services, without being subjected to the whims of a company. B...
Marketing is an expense that is absolutely necessary for your business. Getting the word out about your business, drumming up interest, and promoting your products and services is essential to growing your business and finding clients. But marketing...
You are a master at turning a word, but how do you transition a writing hobby into a full-blown, lucrative career? It may seem too good to be true, but it really is possible. Skilled writers are always needed, it is simply a matter of finding your ni...
If you’re a freelancer, you already know that you need to save roughly 30% of your income in order to prepare for tax filing every year. But, you’d still like to pay the least amount of money as possible to the federal government, so knowing what tax...
