Yeah !

if you missed anything this week, here are your Useful Content Notes.

BIG Words doesn't mean BETTER Content

It’s possible to say SMART things in a NORMAL way.

Here are three tips to help:

These small tips will help improve HOW people watch your videos.

✅ TURN BIG WORDS INTO DEFINITIONS

If you find yourself using uncommon or longer words it may be better to use the definition of the words instead.

e.g. In the video we replace the word “Decluttering” with the words “Clean up”.

✅ TALK LIKE A FRIEND

Think about how you would talk to a good friend in real life. You wouldn’t try to impress them, you’d just relax and have a conversation.

Here’s what I do: After I write a script I read it aloud back to myself to see if sounds normal.

💡 BONUS: I often use VOICE TO TEXT to write, so this happens naturally.

✅ SLOW IT DOWN

There’s no need to rush through explanations in videos. Take your time. Emphasize. Pause if you have to. Remember your commas and full stops. If someone needs to hear it again, they’ll replay.

Remember, you’re trying to get your message across as clearly as possible.

🎉 BONUS - TURN ALL JARGON BACK TO REGULAR WORDS

For example:

Instead of "Synergy" -

↳“We work well together.”

Instead Move the needle -

↳“Really makes a difference.”

Instead of Circle back -

↳“Let talk about that later.”

You get what I’m saying. 😎

That's it!

If this was useful please reply and let me know. 😉

Be great,

Juma Bannister 💡

See this post on Linkedin

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This week on the Useful Content Podcast:

brought to you by Relate Studios.

This is Paul Stennett, co founder of podcasting agency Listeners to Clients, who has helped his podcasting clients get over 3 million downloads and hundreds of thousands of views On YouTube.

in this lesson, we talk with Paul about how he helps his clients who are mainly business owners, succeed with their podcast.

Watch Now on YouTube

Or if you prefer the audio version...

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If you would like to submit a question to be answered on the podcast do it here.

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Thanks for being a subscriber!

Juma Bannister

I send emails weekly on Friday mornings.

I'm very talkative on Linkedin, you should follow me there.

If you'd like to book 1:1 time with me, do that here.

👋🏾 You can and should reply to this email. I'll read it.

Why do I greet you by saying "Yeah"? Well if we are really good friends and I talk to you on the phone, I don't say Good Morning I don't say how are you. I just start by saying "YEAH".

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