Yeah !

if you missed anything this week, here are your Useful Content Notes.

Make Boring Content...

You can't think of ANYTHING to say, because you want to say TOO MUCH.

BUT Here’s the (REAL) secret to making content.

BE BORING.

🙄 OK, OK, but what does that mean?

It simply means be comfortable with REPEATING yourself.

It is possible that someone has an EXACT problem you have an EXACT solution for and BUYS from you after hearing you speak ONCE...BUT that's highly unlikely.

In general people need seven or more interactions with your message in order for it to stick.

But if you're worried about sounding stale.

👉🏾 HERE’S WHAT TO DO.

✅ DECIDE ON YOUR CORE MESSAGE

→ This is your main service or product offering

💡 For Example -

Your core message might be about:

→ French Translation Services

→ Project Management for Construction

→ A.I. Application Development

✅ FIND RELEVANT TOPICS IN YOUR CORE MESSAGE

→ Determine 3 to 5 sub-topics in your core message

→ Topics MUST be relevant to your main product/service

→ One topic should be about your best seller

→ Others can be services you wish to grow in revenue

💡 For Example -

Your sub-topics (for French Translation Services) might be:

→ Interpretation. (Best Seller)

→ Transcription. (Needs Revenue Growth)

→ Localization

STAY within CORE MESSAGE,

use your 3-5 SUBTOPICS for specific ideas.

OK I’ll stop there… 😎

This is one part of a framework we teach businesses when help them create a CONTENT STRATEGY.

In the other part, we walk business leaders through idea generation using their core message.

It's called the Useful Content Framework. (Obvi 😉)

FINAL NOTES:

When creating content, be sure to use your positioning and speak in your Brand Voice.

That's it!

If this was useful please reply and let me know. 😉

Be great,

Juma Bannister 💡

See this post on Linkedin

______________________________________________________________

This week on the Useful Content Podcast:

brought to you by Relate Studios.

This week I answer YOUR questions in our very first Q&A session. 🎉

I asked you for questions about content strategy and video.

I got about 15 responses across Facebook and Linkedin with some very very good questions.

Some were VERY deep. Some I decided to save for full podcast episodes.

In this episode I answer questions on podcasting, content pillars, and even what are the biggest mistakes digital entrepreneurs make.

Watch Now on YouTube

Or if you prefer the audio version...

.

If you would like to submit a question to be answered on the podcast do it here.

_____________________________

Thanks for being a subscriber!

Juma Bannister

I send emails weekly on Friday mornings.

I'm very talkative on Linkedin, you should follow me there.

If you'd like to book 1:1 time with me, do that here.

👋🏾 You can and should reply to this email. I'll read it.

Why do I greet you by saying "Yeah"? Well if we are really good friends and I talk to you on the phone, I don't say Good Morning I don't say how are you. I just start by saying "YEAH".

______________________________________________________________

Need Content Strategy or Video Production for your business?

Click here to learn how RELATE STUDIOS can help.