Yeah !

if you missed anything this week, here are your Useful Content Notes.

Never start your video like this...

Your video may be great.

But if everyone still SCROLLS PAST...

Here's a BIG MISTAKE you might be making.

Your video is competing against A LOT of content

Your aim is the stand out and stop the scroll

So you can't afford to be like everyone else.

ESPECIALLY at the START of your video

If you’ve been starting your video with:

❌ Hey guys…

❌ Hey there…

❌ Hey everyone…

❌ I’m (Insert Name and title)

(Hello is also interchangeable with hey.)

Then you have a GENERIC start.

What you need to stop the scroll is a SIGNATURE start.

A signature start if your unique way of beginning your video that is different to most other creators.

It can be:

✅ A unique phrase or statement.

✅ A unique sound or visual

✅ OR unique WAY you say a possibly generic thing.

The goal is to create an opening very specific to you that you can repeat and be known for.

The ultimate goal is to get people to repeat it back to you without prompting.

That’s STAND OUT gold.

That's it!

If this was useful please reply and let me know. 😉

Be great,

Juma Bannister 💡

See this post on Linkedin

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This week on the Useful Content Podcast:

brought to you by Relate Studios.

If you're a business owner attempting to execute on a CONTENT STRATEGY, you're always in danger of FAILURE.

From what we've seen from doing content strategies for clients, there are three main things that people tend to lack that cause their content strategy implementation to fail.

So let's talk about that today.

Watch Now on YouTube

Or if you prefer the audio version...

.

If you would like to submit a question to be answered on the podcast do it here.

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Thanks for being a subscriber!

Juma Bannister

I send emails weekly on Friday mornings.

I'm very talkative on Linkedin, you should follow me there.

If you'd like to book 1:1 time with me, do that here.

👋🏾 You can and should reply to this email. I'll read it.

Why do I greet you by saying "Yeah"? Well if we are really good friends and I talk to you on the phone, I don't say Good Morning I don't say how are you. I just start by saying "YEAH".

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