I promised to share how I rescued a hostage from a brothel in Mexico... in my last email but I will send that email another day.

I wanted to share what i've been learning.

Experiencing and provide an opportunity for those who might be curious.

Ok so I wanted to share an update.

As of today - I start a new chapter within my life and career.

I now have a job...

like wtf.... I've not had a job since I was 21 and now i'm 29 😅

It's truly Insane to consider than I quit my job back in June 2015 and have been working for myself ever since... but seasons change, people change and so do waistlines apparently 💀

( more on that later )

Last October, I sold my fitness startup and was certain it would be the end of my journey as a fitness professional.

For some people it was a dream but for me personally having fitness as a hobby and job... felt uncomfortable 

It made me feel one dimensional, inadequate and kind of small.

My whole life... burpees, biceps and boooooring!

After seven years of marriage to the game of busting bellies and restoring body confidence... I was craving working in a different industry and experiencing different types of work based satisfaction.

Well.

I was wrong...

I've been travelling for almost a year now and its interesting to consider what my new relationship with fitness will be?

Maybe... I'll invest in a gym and help them improve the marketing and coach the owners on growing the business whilst working out there for free and bringing my friends to come down every now and again

.... Maybe i'll start coaching other coaches on how to grow an online fitness business and share what helped me build one of the biggest mobile personal training marketplaces in the UK

Or perhaps l'll start working with a handful of select clients, charge a lot and get them very quick results....

Daydreaming on the beaches of playa del carmen will do that to ya...

Nothing felt quite right.

But bizarrely what has felt kind of true is I still believe the same thing that caused me to start my first business 7 years ago.

"Training together is better than training alone"

This was one of the first powerpoint decks i ever made for that business.

Dated: 15/11/2015... 2,725 days later.... and I still believe that.

crazy.

I wasn't able to really create a business that directly solved that problem and we absolutely failed at building a worlds first tinder for fitness app to find a gym buddy - but I still do think we can find a creative solution to help us train together.

I've learned a lot since then.

and now I want to explore this again.

How do we bring people together and use the power of social fitness?

• Simpler ( I had such a global vision and need to use technology it fucked it up )
• Slower ( I have no investors to contend or concern myself with )
• Using coaches ( I think we need a leader aka personal trainer to keep people anchored )
• Human (using the power of honesty, safety and community)

Why you may ask?

Now that professionally I am on a different path, I can feel the desire to return to the game... I think having other things going on in my life has given me more energy towards fitness

and to be completely fucking honest .... a year of living by the beach and sipping bebidas hasn't done my waistline any good looooool :)

I'm a fat ( fatter* but fat sounds better innit ) boy now

Before : June 2020

After : Jan 2022

After After : April 2023

( yes coaches need WL help too haha )

and I am looking for a solution to help me with my own weight loss, so I've decided to build one. Decided to create a solution I want to exist in the world and take a small number of people on the journey with me.

So if you've made it this far into the email I want to gauge a little interest.

If you a) need to lose weight/tone up/get fitter and b) like the idea of being part of a small crew helping each other to do so.

This first group will only be for 5 people as I'm going to build a buddy system so the numbers need to be even :)

Please reply - I would love to have a chat!

Hasta Luego

Joshie x

Instagram: Joshiesocial

Sent from Buenos Aires, Argentina

PS - If you enjoyed this email, please reply... we email kiddies, live for the replies.