Can Revenue Operations Help Your Small Business?

Revenue Operations has been defined as an operational framework that brings alignment across the customer journey. In practice, it is of a way to establish operational efficiency and alignment through change management and process improvement. Think...

Read More
Dec 01, 2022
Build a Universe, Not "Branding"

I've been sitting with an idea for a while.It's that we shouldn't build "brands" or "brand identity" how we currently think of them but rather that we should build worlds or universes.In essence, I believe that's partially why companies are investing...

Read More
Nov 03, 2022
18,000 views + 350 new followers from ONE post

Last week, I shared this blurb before breakfast and by lunch, the LinkedIn editor team picked it up and promoted it. In a little over a week, I got over 18K views, 350 new followers, 208 reactions, 32 comments, 3 speaking requests, 2 media opportuni...

Read More
Mar 04, 2022
You'll probably sell to an existing customer 35x more

According to 2021 research published on markinblog[dot]com, the probability of selling to an existing customer is three to 35 times higher than selling to a new one.This is why RevOps is not only about efficiency and reducing silos. It also encompass...

Read More
Feb 16, 2022
Touching Base

Hello ,You're probably surprised to hear from me but I wanted to reach out for three reasons:1) To reconnect since it's been a while and find out how you've been because the last couple years have been like the Twilight Zone...Sincerely, let me know....

Read More
Feb 11, 2022
Here's Your 2022 Marketing & Sales Action Plan

Let's cut to the chase--Here's your 2022 marketing plan!Dive into Instragram Reels. They've even rolled out Reels in comments. One a week can generate more traffic than many of your static posts. Twitter Spaces is definitely a must attend place for s...

Read More
Feb 04, 2022
If you don't know or LOVE analytics, read this...

Marketing analytics can be intimidating mostly because some of us hate numbers, don't know what analytics numbers mean, OR we are so focused on campaigns and sales that measuring campaigns aren't a priority.But here's the thing: Marketing analytics,...

Read More
Dec 12, 2021