Hi there,
Here's my weekly update for Oct 05, 2026...
🗒️ GTM tech stack: What it is and how to build one
A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle.
These platforms can make it easier to connect marketing, sales, and customer teams.
But, if the pieces aren’t compatible, a business’ GTM tech stack is just another layer of disconnected tools.
The difference comes down to how the stack is built.
🗒️ Diagnosing AEO gaps: A content audit guide
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit.
For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source.
🗒️ How to use vector embeddings in AEO
A vector embedding is a numerical representation created by an embedding model.
The model converts text into a list of numbers that can be compared with other vectors, helping a retrieval system find passages with similar meaning even when they use different words.
Semantic retrieval is one tool AI systems can use to find source material; modern retrieval can also combine semantic search with keyword search and other relevance signals.
🗒️ AI search optimization tools: What actually works in 2026
AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next.
They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and organic traffic, while AI-search tooling adds visibility signals such as mentions, citations, sentiment, and answer accuracy.
Enjoy, Jerome Dawson
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