Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of…
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21 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic…
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What is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
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35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes…
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Generative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization…
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How to Write a Memo [Template, Examples & HubSpotter Tips]
A memo is the best way to share news when you have a significant update or important win within your company. Unlike…
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13 YouTube Description Templates That Have Helped Our Videos Go Viral
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to…
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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with…
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