Jerome Dawson

Marketing Nov 26, 2024

Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing

Art and marketing are made for each other, and this week’s master proves that.

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Marketing Nov 26, 2024

Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe…

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Marketing Nov 25, 2024

Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…

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Marketing Nov 25, 2024

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to.…

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Marketing Nov 25, 2024

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot…

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Marketing Nov 22, 2024

12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

I used to be a content writer for a small web design agency, and my first piece was about website design best practices.

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Marketing Nov 22, 2024

Chart Your Leadership Path With These 10 Management Styles

Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and…

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Marketing Nov 22, 2024

Best Times to Post on YouTube in 2025 [Research]

Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage…

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