Jerome Dawson

Marketing Mar 28, 2025

Why Liquid Death Killed UK Expansion (+What Global Brand Builders Can Learn)

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was…

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Marketing Mar 27, 2025

How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?

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Marketing Mar 26, 2025

10 Excellent Examples of Video Marketing on Facebook

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media,…

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Marketing Mar 26, 2025

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate,…

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Marketing Mar 25, 2025

15 Best Social Media Organization Tips and Tricks for Managers

To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the…

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Marketing Mar 25, 2025

Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never…

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Marketing Mar 25, 2025

Data Visualization: Tips and Examples to Inspire You

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love data…

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Marketing Mar 25, 2025

20 Digital Marketing Ebooks to Add to Your Reading List

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing.…

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