The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work…
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Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.”
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Don't just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —
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Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I…
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Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But,…
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Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms:…
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The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics,…
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How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…
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