Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales,…
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Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one…
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Best practices for answer engine optimization (AEO) marketing teams can't ignore
Search behavior has changed dramatically, and teams need to learn answer engine optimization (AEO) best practices to…
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Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then…
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Machine learning in email marketing: What drives revenue growth (and what doesn't)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict…
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Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
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Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this…
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It's all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and…
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