Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form…
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13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your…
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8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of…
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How I use content mapping to deliver the right message at the right time
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid…
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What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half…
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How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos…
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Topical Content vs. Evergreen Content: How Both can Boost Traffic
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and…
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How Businesses Are Using Gamification to Spice Up Their Marketing
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing.
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