Jerome Dawson

Marketing Nov 14, 2022

A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and…

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Marketing Nov 14, 2022

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In…

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Marketing Nov 11, 2022

Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents…

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Marketing Nov 11, 2022

Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you…

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Marketing Nov 11, 2022

8 Holiday Giveaway Ideas To Boost Revenue

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways.…

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Marketing Nov 10, 2022

What Is a Competitive Analysis — and How Do You Conduct One?

Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or…

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Marketing Nov 10, 2022

Lead form best practices for capturing high-quality prospects

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to…

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Marketing Nov 10, 2022

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions,…

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