Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from…
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2022 YouTube Ad Specs
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an…
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It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"
We’ve entered the era of purpose.
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Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the…
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5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
Marketers and third-party cookies -- can you name a better combo?
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How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty.…
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Blog SEO: How to Search Engine Optimize Your Blog Content
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use…
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How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or…
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