How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a…
Read article →
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in…
Read article →
AEO strategy for SaaS: 6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far from a good SEO strategy, but some tactics benefit AI search more than…
Read article →
Knowing About AI Isn't Enough. Here's How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI…
Read article →
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding…
Read article →
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and…
Read article →
Profound vs. Athena AI for AEO: How the tools compare
If you’ve searched “Profound versus Athena AI for AEO,” you’ve probably already hit a wall: every comparison you find is…
Read article →
AI-driven email personalization strategies that actually work
Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2%…
Read article →