Jerome Dawson

Marketing Jul 31, 2023

We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million…

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Marketing Jul 30, 2023

The HubSpot Blog's 2025 Social Media Marketing Report: Data from 1100+ Global Marketers

January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into…

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Marketing Jul 28, 2023

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they…

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Marketing Jul 28, 2023

What is Email Cadence? What Marketers Should Know + Best Practices

There's much more to email campaigns than drafting up some copy and hitting send.

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Marketing Jul 28, 2023

Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Today, nearly 19% of Google's SERPs show images. That means, despite your best SEO efforts, you could still miss out…

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Marketing Jul 26, 2023

How to Create an Ebook From Start to Finish [Free Ebook Templates]

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to…

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Marketing Jul 26, 2023

How to Create a Facebook Group for Your Business [+ Why You Should]

In short: Facebook groups are undeniably valuable.

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Marketing Jul 26, 2023

How Far Back Should a Resume Go? Everything You Need to Know

With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has…

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