Are People Actually Shopping on Social Media? [New Data]
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July…
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Social Media Marketing Mastery: How to Turn Likes into Loyal Customers
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the…
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How to Advertise on LinkedIn (+ Research, Expert Tips)
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should…
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What is Graymail? Here's What You Need to Know
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most…
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What Does Product Marketing Do?
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do?
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601 Most Popular Instagram Hashtags in 2024 [+ Trends & Data]
Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche,…
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Why Customer Connection Matters
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI…
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KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy.
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