Jerome Dawson

Marketing Nov 8, 2023

19 Creative Pop-Up Shop Examples

I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of…

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Marketing Nov 8, 2023

Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The…

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Marketing Nov 7, 2023

Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random…

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Marketing Nov 6, 2023

16 of the best Facebook ad examples that actually work (and why)

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands.…

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Marketing Nov 6, 2023

10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

User-generated content (UGC) has become increasingly important over the past few years.

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Marketing Nov 6, 2023

Should your brand be on Threads? What to Consider Before Signing Up

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be…

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Marketing Nov 6, 2023

11 Skills You Need in the AI Era [Data + Tips]

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person —…

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Marketing Nov 3, 2023

Marketing Reporting Examples: How to Build and Analyze Marketing Reports

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track…

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