Jerome Dawson

Marketing Dec 19, 2023

The Complete Guide to AI for Amazon Sellers in 2024

Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for…

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Marketing Dec 18, 2023

How to plan a seasonal marketing campaign: A 5-step strategy

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing…

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Marketing Dec 18, 2023

What's Holding AI Adoption Back in Marketing? [New Data]

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid…

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Marketing Dec 18, 2023

Email Marketing Audit — The Complete Guide

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help…

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Marketing Dec 15, 2023

Should Marketers Optimize for Bing? [Data + Expert Tips]

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But…

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Marketing Dec 15, 2023

Portfolios vs. Resumes — The Complete Guide

In today's competitive job market, your income and career rely on knowing how to communicate your skills and…

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Marketing Dec 15, 2023

How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats…

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Marketing Dec 15, 2023

5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

Though generative AI is everywhere, the fear around the state of AI is real.

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