Jerome Dawson

Marketing Jan 3, 2024

55 Funny Commercials We Love From the Last Five Years

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell…

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Marketing Jan 2, 2024

Website Copywriting: 11 Expert Tips to Increase Conversions

A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting.…

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Marketing Jan 2, 2024

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

Including blogging as a part of your marketing strategy could bring you more customers. According to our State of…

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Marketing Jan 2, 2024

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.

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Marketing Dec 29, 2023

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it…

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Marketing Dec 29, 2023

7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…

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Marketing Dec 29, 2023

Programmatic SEO — Getting It Right

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific…

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Marketing Dec 28, 2023

How to work from home: Simple strategies for staying productive

Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who…

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