Jerome Dawson

Marketing Mar 5, 2024

YouTube Competitor Analysis: How I Do It in 5 Easy Steps

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's…

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Marketing Mar 5, 2024

TikTok Creativity Program: Is it better than the Creator Fund?

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the…

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Marketing Mar 4, 2024

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only…

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Marketing Mar 4, 2024

7 Email Banner Examples I Love (For Your Inspiration)

Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points…

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Marketing Mar 4, 2024

How to Get Verified on TikTok: A Step-by-Step Guide

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and…

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Marketing Mar 1, 2024

WordPress essentials: Get started creating, managing, and optimizing your site

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can…

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Marketing Mar 1, 2024

15 Post-Purchase Email Examples to Inspire Your Next Campaign

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles…

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Marketing Mar 1, 2024

I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here's What I Got

You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and…

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