Jerome Dawson

Marketing Jul 8, 2024

How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)

Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit…

Read article →
Marketing Jun 27, 2024

How I Use Substack as a Writer [+ Tips for Readers]

There’s always a new tool, platform, process, you name it, that you just have to try.

Read article →
Marketing Jun 27, 2024

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing…

Read article →
Marketing Jun 27, 2024

How to Do an Inclusive Website and Social Media Audit to Improve Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Read article →
Marketing Jun 26, 2024

How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the…

Read article →
Marketing Jun 25, 2024

How to Create a B2B SEO Strategy in 9 Steps

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always…

Read article →
Marketing Jun 24, 2024

Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or…

Read article →
Marketing Jun 24, 2024

Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority

In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity…

Read article →