Jerome Dawson

Marketing Jul 31, 2024

The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment

As a business, focus and alignment are everything.

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Marketing Jul 30, 2024

Instagram Productivity Hacks That Actually Work For Me

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Marketing Jul 29, 2024

Should you use AI logo generators for your business? Here's my honest recommendation

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.

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Marketing Jul 29, 2024

The Best AI Search Engines to Try

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into…

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Marketing Jul 26, 2024

How I write SMART goals and make them a reality [+ free SMART goal templates]

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and…

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Marketing Jul 26, 2024

Understanding the Impact of Google Consent Mode For Your Business in 2024

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9%…

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Marketing Jul 25, 2024

Disruptive AI Video Trends that are Transforming Marketing in 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on…

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Marketing Jul 25, 2024

AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we…

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