Jenna Zaffino, NBC-HWC by Jenna Zaffino

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When You Can't Breathe, Nothing Else Matters™️

Like many of you, I've been feeling helpless watching the wildfires ravage California.

Hey ,


Like many of you, I've been feeling helpless watching the wildfires ravage California. It's heartbreaking to witness communities endure such a traumatic experience, and the challenges they'll face in the days, weeks, and years to come as they rebuild their lives are simply overwhelming.


As many of you know, I serve as the resident wellness coach for the American Lung Association, whose tagline is the subject of this email: When You Can't Breathe, Nothing Else Matters™️. This statement is not only a call to empathy but a reality check about the preciousness of our air quality and the fragility of nature.


Our breath can be caught up by disease, unfit air, emotions, trauma, and stress. And like our planet, our bodies are truly miraculous at regulating our life support. However, when compromised by disease or disaster, help is required.


Donations are desperately needed right now, especially for smaller organizations providing on-the-ground support. I've personally donated to the World Central Kitchen and Pasedena Humane Society two incredible groups providing supporting families and pets who have lost their homes due to the wildfires. Even a small contribution can make a big difference.


If you're unable to donate financially, there are still ways to help. Consider donating blood, sending essential supplies, or volunteering your time remotely to support relief efforts.


The American Lung Association offers valuable resources to help us navigate these challenging times:


In addition, this list of helpful reminders from the Sonoma County Emergency Response site can be helpful in reminding you that there are things you can do in the face of a situation such as wildfires. Coping with Wildfire Stress


One of the most impactful social determinants of health is exposure to environmental hazards. In wellness, we emphasize clean foods and getting outdoors, but when there's smoke in the air, these become detrimental to our well-being. Wildfire smoke not only affects our respiratory health but can also increase stress and anxiety, disrupt sleep, and exacerbate existing health conditions like asthma and COPD.


To help manage stress and anxiety during this time, consider taking a regular mindfulness break - Even a few minutes of slow and focused breathing, listening to music or stillness can make a significant difference. Just be sure to practice breathing exercises indoors and/or in an environment where the air is filtered.


My heart goes out to everyone affected by these devastating wildfires. Together, we can help California breathe again. Let's show our support and be a source of strength during this difficult time.


With warmth and encouragement,


✌️Coach JZ




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