The First Drop: Meet Three Incredible Founders From StoryLab
Dec 10, 2025 11:16 pm
At Jelly Social, we believe every great pitch starts with a great story — one that moves people, not just informs them.
That’s why we created StoryLab. Over four weeks, we help entrepreneurs take their pitch, shape it with proven storytelling principles, and turn it into a powerful 60–90 sec video they can send to funders, partners, and clients. The result is more than a pitch video. It’s a story that finally makes people say, “I get it — and I’m in.”
And today, we’re excited to drop the first three videos from our inaugural StoryLab cohort. These founders poured time, heart, courage — and more than a few tears — into crafting these stories. We invite you to watch and share their videos in support of our inspiring StoryLab participants. Your engagement helps their stories travel further and open new doors.
Featured Founder Stories — Part 1
Ginelle Augustin — “I am love, light, and truth.”
At a breaking point in her life, Ginelle experienced a quiet but profound moment of grace that reminded her of who she truly is: love, light, and truth. That moment became the foundation for Be Divine, where she creates soulful affirmations that help others reclaim their truth — the same way she reclaimed her own. Watch Ginelle's story.
Christine Lieu-Guzauskas — Creative Impact Designer
Christine’s path was shaped when personal loss collided with deep reflection about purpose and legacy. Leaving behind expectations and burnout, she chose a life of creative service — using design as a force for change. Her journey from solopreneur to CEO is a powerful reminder that our lives are choose-your-own-adventures, and that purpose-driven work can transform entire communities. Watch Christine's story.
Zainab Williams — “You can rebuild from anything.”
After losing her entire life savings and being dismissed by institutions meant to help, Zainab rebuilt her life from a place of fierce determination. She now dedicates her work to empowering women to feel confident, informed, and powerful in their financial lives. Her story reminds us that no setback defines us, and that rising brilliantly is always possible. Watch Zainab's story.
If these videos inspired you, imagine what your own video could look like.
We’re now accepting applications for our next StoryLab cohort, happening in January 2026. If you are an entrepreneur of color or female entrepreneur, this opportunity is for you!
In just 4 weeks, you’ll:
✨ Work with a coach to sharpen your pitch using proven storytelling tools
✨ Walk away with a video that stands out from every generic elevator pitch
✨ Gain an asset that makes networking, applications, and outreach 10x easier
👉🏾 Only 10 founders will be selected. Apply now.
To your amazing journey,
The Jelly Social Team
P.S. Stay tuned for exciting updates, upcoming events, and more resources designed to help you thrive. Entrepreneurship is for everybody! We exist so that BIPOC and female founders can fully participate in the dream of entrepreneurship. Follow us on Instagram and join our vibrant community of dreamers! Together, we'll rise to new heights. ✨🌍