Konnichiwa from Japan Switch!

It's the time of year when Valentine's Day campaigns are just about everywhere in Japan! It's getting a little warmer out there too so it's a perfect time to plan a date that's a little less pajamas and streaming and a little more fancy and on the town.

Let's get into it!

Ultimate Guide to Celebrating Valentine's Day in Japan

Valentine's Day in Japan is unique in that it is a day for women to give chocolates to men. You may have seen this in one or two of your favorite anime with the characters making the simple but delectable nama choco. One thing to note is that there are two kinds of gifts: giri choco which is obligatory and gets given to the lads at the office or what have you, and honmei choco which is for your darling dearest! Hit 'Read Now' to make sure you're giving (or getting) the right gifts this V-Day!

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10 Fascinating Love Hotels in Japan and Why You Should Visit One

In hindsight, maybe we didn't name this article right. Did you really need a reason to visit a love hotel? You know the deal. You've had a lovely dinner or evening together, and now it's time to take this whole affair somewhere a little more private. Here are some of our top recommendations, and your burning questions - answered.

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Ultimate Guide to Annual Events in Tokyo

Alright, now sordid affairs aside. There are a number of annual events that are worth checking out if you're looking to spice up your 2023. If you're a music festival lover, there's Fuji Rock and Summer Sonic. If you're looking for a more traditional festival, summer offers non-stop matsuri where you can catch goldfish, dig into some fresh takoyaki and yakisoba, or even catch a parade of Japanese dancers and drummers. Hit the link to check out some of the must-know events around Tokyo!

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For more information or other updates and tips on life in Japan, be sure to check out our website here.

Turn on your Japan Switch.

Your Friends,

The Japan Switch Team