Konnichiwa from the Japan Switch Team!

Japanese fashion has a certain reputation, doesn't it?

The media loves to parade around cosplayers, hosts, and idols as shining examples of how fearless and "wild" the fashion is... But those are kind of outliers, if I'm honest.

Don't get me wrong. People do dress well and know how to throw together a stunning outfit. But there's a reason for that.

So let's get into it!

Ultimate Guide to Fashion in Japan

If you want to look good in Japan (and not like a tourist), you better know the basics! Start here and learn about Japan's different styles, the dos and, more importantly, the don'ts! Women here, for example, don't typically wear sportswear outside of the gym. Even in the gym, women tend to dress more conservatively in baggier, less fitted items.

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Ultimate Guide to Japanese Thrift Stores in Tokyo

Let's say you're on a bit of a budget but you still want to spice up your wardrobe. Thrifting is a big part of Japanese fashion, and while you can find a lot in online marketplaces like Mercari, there's nothing like finding a great deal while out on the town. If you're into vintage wear, this one is absolutely for you!

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Ultimate Guide to the Top Japanese Clothing Brands

On the other hand, if you've been saving or are really set on laying down some cash on the good stuff... This is the breakdown. From streetwear to high fashion to minimalist styles, we list off the must-know brands that are guaranteed to impress!

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Side note: If you're serious about visiting or living in Japan, check out Japan Switch's affordable online and offline Japanese lessons and make sure you're ready to make the most of your time here!

For more information or other updates and tips on life in Japan, be sure to check out our blog here.

Your Friends,

The Japan Switch Team