March 14th is White Day but what is it?
Mar 12, 2025 3:16 am
Konnichiwa from the Japan Switch Team!
If you’re in Japan in March, you might notice stores filling up with elegant chocolates, plush gifts, and carefully wrapped sweets. That’s because White Day, celebrated on March 14th, is Japan’s answer to Valentine’s Day!
In Japan, V-Day is when women give gifts to the men in their lives - both romantic and platonic. White Day, on the other hand, is a day dedicated to men returning the favor. One phrase you may hear is sanbai gaeshi which translates to 'triple the return.' In other words, the White Day gift should be worth 2-3 times as much as the V-Day offerings one received.
Without any further ado, let's dive in!
Ultimate Guide to White Day in Japan
Now, depending on what you decide to give your partner, your gift might be saying “I like you… but, just, like, as a friend, y’know?” or saying “I’m super into you” to the effect of John Cusack in the front yard with a boombox. But, do you also have to give something to the girls at the office who gave you chocolates on V-Day? All your questions and more are answered in this guide!
Ultimate Guide to Dating in Japan
While we’re on the topic, now seems like an apt time for this article! We talk a little about dating customs like kokuhaku (confessions), where to meet people, and 11 surprising facts about dating in Japan (which we won’t spoil for you here)!
Ultimate Guide to Getting Married in Japan
Well, we’ve come this far so we might as well round out the story with a happy ending! Let’s say you’ve found that special someone (or think you might have), or maybe you’ve been invited to a ‘wedding party.’ What should you wear? Should you wear a kimono? How long do the ceremonies last? How much money should you give? Hit the link and we’ll get you on track to being the perfect guest or partner!
Side note: If you're serious about visiting or living in Japan, check out Japan Switch's affordable online and offline Japanese lessons and make sure you're ready to make the most of your time here!
For more information or other updates and tips on life in Japan, be sure to check out our website here.
Your Friends,
The Japan Switch Team
