Not all stakeholders speak the same language
May 24, 2025 11:41 am
Hey
You ever talk to a stakeholder, explain something clearly, logically, in detail…
And still get blank stares?
Or worse, they nod, say “looks good”, and then never follow through?
It’s easy to think you're the problem. That you're bad at communicating.
But more often than not, you're just using the wrong style with the wrong person.
Let me explain.
Over the last few years, I started tracking patterns in how stakeholders behave.
Not based on roles, but based on how they show up in conversations.
Eventually I found 4 types:
The Visionary — excited, ideas all over the place, wants innovation, hates details
The Firestarter — loud, reactive, wants it done yesterday, interrupts often
The Skeptic — cautious, risk-focused, asks endless questions, hard to convince
The Ghost — vanishes after kickoff, avoids decisions, replies in emojis (maybe)
Each of these people needs something very different from you.
The Visionary? They need you to show how your solution makes their idea real.
The Skeptic? They need proof that it won’t break things.
The Firestarter? They need a clear path today.
The Ghost? They need clarity and commitment before you start.
Once you learn how to spot these patterns, you stop trying to speak the same way to everyone.
And once you change your approach, something cool happens…
They start listening. They start following through. They start trusting you.
Inside the course, I break down each type — how to spot them, how to shift your tone, and what influence tactics actually work.
👉 You can join the early access list here. I’ll also send you the Stakeholder Tracker tool so you can map out who you’re dealing with and where you might need to adapt.
Tomorrow, we’ll get into what might be the most important skill of all — how to talk about your technical work in a way that drives business impact, not just “accuracy.”
More soon,
Yordan