Hey

Have you ever worked hard on something that actually made things better, only to watch people ignore it completely?

You cut latency. Reduced costs. Increased reliability. The system runs smoother than ever. You cleaned up a mess that had been causing issues for months.

And still... silence.

Let me tell you about Maria.

She’s a strong infra engineer. She rebuilt a critical data layer that used to fail all the time. Her version ran clean. Latency dropped by 70%. Storage usage went down. It was a solid improvement.

She shipped it. And... nothing happened.

The team she built it for kept doing things the old way. Still asked for new dashboards. Never even acknowledged the upgrade.

She felt invisible. And honestly? I get it.

This happens all the time. Not because the work isn’t good. Not because people are ungrateful.

It’s because the work isn’t translated.

And here’s the harsh truth: if your work isn’t visible in their world, it might as well not exist.

That’s not your fault. You were never trained to bridge that gap. None of us were.

We were trained to be right. To be reliable. To keep systems running and models flowing.

But the people you support? They’re moving fast. Prioritising something else. They don’t speak your language. They probably don’t even know there’s a new version live.

Unless you’re actively translating your work into outcomes they understand, you’ll keep running into the same wall.

That’s what this new course is about.

It’s called the Data Leader’s Influence System. It’s built for engineers who manage strategy, tooling, and infra, and are sick of being ignored.

This isn’t live yet. But over the next few days, I’ll share a few lessons that already helped dozens of teams reduce friction, stop the rework, and actually get their work adopted.

Tomorrow I’ll send you a story about bad requests. You know the ones. "Can you just build a dashboard?" I’ll show you how to turn that mess into something you can actually work with.

Talk soon,

Yordan