Hey ,
I know everyone's waiting for our Double 11 offer.
And I haven't announced anything yet.
Here's why:
We typically don't do Double 11. We do Black Friday.
And it's not just a calendar thing. It's about values.
Double 11 was invented in 2009 by an e-commerce platform. It was designed to move inventory. The date was chosen because the four "1"s look like lonely singles — so it became "Singles' Day," a reason to shop.