The Certain Way by Victor Ekpo Bassey

Newsletters

#241 Sep 23, 2026

Are you commercially smart?

Hey there! Years ago.... My coach handed me a marketing plan for experts that made an idea very clear to me. The plan…

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#240 Sep 22, 2026

An 18yr old taught me something about intellectual property

Hey there... So.. I run a programme for young people called The Priority Compass. The goal is to help them develop the…

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#239 Sep 21, 2026

Being indispensable can become a problem

Hey There... So.... For a long time, I thought being indispensable was a good thing. I thought... If every important…

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#238 Sep 20, 2026

a weird origin story

Hey there.. So today... I give myself permission to go off script. Right now, of course, we're in the middle of the…

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#237 Sep 19, 2026

Oil money for you

Hey there! For as long as I can remember, I have had a strange relationship with work. I hate seeing useful intelligence…

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#236 Sep 18, 2026

Most of my best proof is invisible

Hey there... So... For most of my career, I have had an interesting problem. My best work is work I cannot really talk…

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#235 Sep 17, 2026

Showing up is not the same as being trusted

Hey there... So... For years, I thought consistency was the game. Show up. Publish. Teach. Serve. Keep doing the work.…

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#234 Sep 16, 2026

The $75,000 birthday invite I hated

I thought I had a pricing problem. I actually had a legibility problem.

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