Hey ,
Ready to boost your Instagram game?
Here are the key takeaways from Adam Mosseri's (Head of Instagram) latest interview:
Video is King: Over half the time spent on Instagram is on videos. Mosseri emphasizes short-form video for better engagement.
Key Metric - Shares per Impression: This is now the top factor for post reach. Sharing content privately drives more engagement.
Creator Monetization: Instagram focuses on supporting smaller creators with new monetization tools.
Algorithm Transparency: Different algorithms for Feed, Stories, Explore, and Reels prioritize engagement, video quality, and relevance.
How to Use This as a Creator:
- Create Engaging Short Videos: Focus on making short, shareable videos to increase reach.
- Encourage Private Shares: Create content with sharing in mind. Shareable Content: Content that is funny, educational, inspirational, or highly relatable tends to get shared more.
- Leverage New Monetization Features: Utilize subscriber-only content and gifts on Reels.
- Optimize for Algorithms: Post consistently and use trending audio for Reels.
Best,
Rosa I Evans
P.S. Ready to put these tips into action? Reply to this email with any questions or to share your progress.
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