Are You Using the Right Videos for Your Fitness Business?

Hi ,

Are your videos helping your fitness business at every stage of your customer’s journey? Here’s how to make sure they do!

Videos to Get Noticed

At the start, focus on making lots of short videos. The goal is to reach as many people as possible. Your videos should be:

• 30–90 Seconds Long: Use highlights from longer content like podcasts.
• Value-Packed: Share useful tips, not sales pitches.
• Quick and Simple: No need for fancy production.

Share these on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

Videos to Keep People Interested

Once people know you, make slightly longer videos. These should:

• Combine top clips into 3–5 minute videos.
• Expand on popular topics.
• Start mentioning your brand but keep it helpful.

Use what worked in short videos to guide these longer ones. Post them on social media and your website.

Videos to Help People Decide

When people are thinking about your services, make high-quality, detailed videos. Create:

• Success Stories
• In-depth Demos
• Expert Tips

Share these on your website, YouTube, and as targeted ads.

Videos to Encourage Buying

At this stage, focus on quality and show why they should choose you. Make:

• Customer Testimonials
• Detailed Product Walkthroughs
• Onboarding Process Videos

Place these on your landing pages and in marketing emails.

Videos to Keep Customers Coming Back

After they buy, keep making great videos to build a community. Create:

• Advanced Tips and Tutorials
• Behind-the-Scenes Looks
• Sneak Peeks of New Features

Tease these videos to attract new customers too!

Ready to boost your video game and grow your fitness business? Start using these tips today!

Best,

Rosa I. Evans