Hey ,
We need to have a little heart-to-heart about your event follow up game. 💌
Because if you’re sending ONE recap email with the replay link and calling it a strategy? You’re basically ghosting your attendees (and your bank account). Dang!
Here’s the truth: 80% of sales happen after the fifth touchpoint. Fifth. Not one. Not two. FIVE. Which means if you’re not running a proper event email sequence, you’re leaving cash on the virtual table.
So what does a sequence that actually works look like?
Try this:
1️⃣ Thank you + recap + replay
2️⃣ Key takeaway + soft pitch
3️⃣ Case studies or success stories
4️⃣ Offer with urgency
Zakia tested this at her Handcrafted Live event and came out with 14 paying members at $50/month. Meanwhile, most hosts are still out here sending “Thanks for coming!” and wondering why the sales didn’t roll in.
And that’s not all:
- Segment hot leads (your chatty attendees) from cold lurkers (the ones who ghosted you).
- Keep subject lines short + curiosity-packed (Zakia’s “Soap Menu” was genius).
- Build trust by sharing your wins and your flops.
- Repurpose your event content into blogs, podcasts and more (AI tools make it stupid easy).
✨ Bottom line: Stop ghosting. Start converting. ✨
👉 Question for you: What’s ONE follow up email you can draft and schedule today before your next event?
Cheering you on!
*Keep Moving Forward!
Ericka Bates
P.S.
Next Friday Virtual Summiteers Peer Group Session:
Friday 08.29.2025 @10am ET.
Event Title:
Wins & Catch-Up – Turning Messaging into Monetization Wrap-Up
Description:
We’re closing out August with a celebration and a reset! This 5th Friday session is your chance to share wins, breakthroughs and “aha” moments from our Turning Messaging into Monetization month.
Whether you nailed your first micro-offer, mapped out your follow-up funnel, or finally cracked the code on attracting buyers, we want to hear it.
We’ll also use this time to tie up loose ends, finish in-progress action steps, and make sure you’re ready to roll your new monetization strategies into future events, without the stress of a massive launch.
Goal:
Members leave feeling accomplished, connected, and clear on how to keep momentum going.
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