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The Friday Special - “Solo Founder” Edition

Testing out calling this email the Friday Special. Love your feedback on what you like and/or want improved about this email. Hit reply - I read every single email.



📈 Dan Koe’s $2.5M Solo Business

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Dan Koe has been all over my YouTube feed so I wanted to find out how he grew his $10k sidehustle to a $2.5M/year business. (He just gets a little help from his roommate)


I didn’t expect much, but Dan delivered.


In this episode:



Listen on Apple Podcasts or Spotify.



🐁 The maze is in the mouse


This article is insanely good about how organizations devolve and what to do about them...


Praveen Seshadri opens up about his 3-year stint at Google after the company he co-founded (AppSheet) was acquired.


Start with this excerpt:


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Read the full article here.



🎯 AppSumo A/B Tests


I’ve been sharing experiments on Twitter that we’re running on AppSumo to boost conversions.


Amazing how small changes make a big difference.


3 things boosted conversions, 1 didn’t. Click to see UI before/afters:


✅ Removed duplicate content (^ 4.9%)

✅ Added ‘Save for Later’ button (^ 2.5%)

✅ Increased ‘Buy Now’ button (^ 7.3%)

❌ Stopped showing retargeted ads (no difference)


Put these to the test on your own site and see what works. If it even makes 1% more revenue, it’s worth the effort.




Be Epic,

Noah Kagan


P.S. Need help turning a business idea into reality? I reopened my course Monthly1K for just $10 (kinda limited time). Sign up at Monthly1k.com.

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