Hi ,
Work is progressing steadily on the relaunch of the Motorsport Prospects directory and the introduction of the new "Verified by Motorsport Prospects" designation. It’s been a significant effort, but once you see the final result, it will all be worth it.
While I continue to work away, the blog continues to offer some amazing advice for race drivers of all types. Here is what I covered last week.
Shift Up Now Sponsorship Grant Applications Open for 2026
Shift Up Now sponsorship grant applications are now open for 2026 and in last week’s Driver Development Roundup you will find out how to apply. I also have details on career changing opportunities that are up for grabs with the expanded SRO GT Academy and much more! Click here to read all the details.
The Cost of a European F4 Seat in 2026
The cost of a European F4 seat in 2026 is one of the topics covered in last week’s Business of Being a Race Driver. You will also find out why you need to roll with the punches and more. Click here to read about the cost of a European F4 seat and more race driver business developments and advice.
McLaren Discontinues GT4 Program to Focus on McLaren Trophy
McLaren has discontinued their GT4 program to focus on their McLaren Trophy and I have all the details in last week’s Racecraft & Race Cars Roundup. I also have my usual selection of racecraft tips, racing series news and more. Click here to read what McLaren has planned.
Why Your Brand Needs To Stand Out
In the latest episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency. Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a crowded field.
The episode webpage can be found here: https://motorsport-prospects-podcast-1.castos.com/episodes/why-your-brand-needs-to-stand-out
You can subscribe to the podcast through all the popular podcast apps as well as on its own dedicated website here. Click here to listen to the episode.
Jenson Button: Sim Racing Is a Compliment to Karting
Jenson Button shares his view on how sim racing enhances racecraft in last week’s Sim Racing Roundup, along with insights into sim racing’s cognitive benefits and more. Click here to read what Jenson has to say.
Porsche GEN4 Formula E Car Hits the Track
The Porsche GEN4 Formula E Car has hit the track, and I have the details in last week’s Sustainable Motorsport Roundup. I also have updates on Mission H24, Extreme H and much more! Click here to read about the revolutionary Gen4 race car.
IndyCar Goes to Washington
IndyCar will race in Washington, D.C. and I have the details of what we know and don’t know about the race in last Friday's Business of Motorsport Roundup. I also have news on South Africa and India’s F1 plans, motorsport legal news, the latest sponsorship deals and much more. Click here to read all the latest motorsport business news.
The Week Ahead
This is what is happening on Motorsport Prospects this week:
- You will find out what racing options you have if you have no money.
- Why the IMSA 3D scholarship is so successful.
- Why brands sponsor race drivers.
- The danger of faking social media stats.
- All this and much more!
Quote of the Week
“It’s more fun to drive a slow car fast than to drive a fast car slow.” - Abner Perney (Apparently)
The Last Lap
The legendary motorsport journalist Nigel Roebuck has the real story behind Tyrrell's incredible six-wheeler F1 car.
“Very few people knew we were building a six-wheeler,” Ken Tyrrell said. “One of our mechanics lived 50 yards away from the factory, and his father had been my mechanic in Formula 3. The night before we took the car to Heathrow for its press launch, I took him into the workshop to show him the car. His son had helped build it and he knew nothing about it!”
To your success on track and off!
Mark Boudreau
Motorsport Solutions Architect at Motorsport Prospects
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