Hey ,

If you're a course creator, planning to launch one, or thinking about it, this one's for you.

I recently collaborated with Amit Zandberg, CEO of AllPros, and he wrote a blog I published on my website.

And it's one of those reads that make you think "oh wow, I hadn't thought of that" and gives you a much-needed reality check (even if it stings a little).

Here's the gold nugget: When it comes to trust level, you have to take your buyers from minus 100 to 0, then to plus 100.

They've been burned by fake gurus, empty promises, and courses that delivered a PDF and three generic videos.

So by the time they land on your page, they're already skeptical.

Your job is to bring them back to zero first, and then convince them.

You do that by using proof and real reviews on platforms you don't control.

That's where AllPros comes in: it's a directory and review platform built specifically for course creators and coaches where your students can leave public reviews you can't edit or delete. And that's why buyers trust it.

Amit explains the whole shift: why trust is now the only currency that matters, what actually builds it, and what happens to creators who ignore it.

It's a quick read and worth every minute.

Read it here: Why Trust is the most important currency for course creators and coaches

See you soon,

Morgane